Greece’s thermal tourism sector is undergoing a significant transformation, shifting from a traditionally therapeutic model aimed mainly at older visitors to a modern experience focused on leisure, wellness, and thematic travel that increasingly attracts younger audiences. This evolving profile of
Excavation area of the Roman thermal complex in the ancient Greek city of Agrigento. Credit: Parco Archeologico e Paesaggistico della Valle dei Templi Italian archaeologists working at the Valley of the Temples in Agrigento (the ancient Greek city of Akragas) have uncovered a new thermal complex
Tourism professionals in Sweden are showing increased interest in the ski resorts and thermal spa facilities of Central Macedonia, Greek officials said after promoting the region at one of Scandinavia’s top travel industry events. The Central Macedonia Region participated in the Travel News Market
The visitor of 2025 is nothing like the visitor of 2005. Credit: Karen Axelrad, cc2/Flickr Thermal tourism in Greece is at a critical juncture, sector leaders have warned. To survive the intense international competition, the sector must abandon its old model—one dependent on state subsidies and
