Greece is seeing a clear shift in traveller behaviour: tourists are spending more per trip while staying for slightly shorter periods, with growing interest in experiences beyond sun and sea. Speaking at World Travel Market in London, Greek National Tourism Organisation (GNTO) secretary general
Visitors to Greece are increasingly exploring beyond its beaches, with a 4% increase in average spend per trip this year despite a drop in average duration of stay. Greek National Tourism Organisation secretary general Andreas Fiorentinos said consumers had “become more reserved” in their behaviour
Greece was once again among the big winners at the 2025 Travvy Awards, the prestigious honors widely regarded as the “Oscars” of the U.S. travel industry. At this year’s ceremony, Greece received: Gold in the category Best Destination – Mediterranean Gold in the category Best Cruise Destination –
